Using all images and information from Urban Outfitters, a sample of an annual report was created to examine the company's mission statement and sales revenue reports from 2010-2013.  For cohesiveness, chosen fonts, colors, and photographs emphasizing apparel were carefully selected to reflect Urban Outfitter’s existing eclectic style.  A bar graph was constructed to display the company’s steady increase of revenue.  To playfully unite the reported information with the existing picture, a green circle follows the curve of the window and the columns of the graph are strategically placed within the window panes.  Imagery on “Inside Spread 2" was significantly altered (please see Behind the Scenes).